9 Big Data Solutions for Small Businesses

9 Big Data Solutions for Small geschftlicher umgangesCredit Shutterstock Its hard to escape all the talk about big data. Armed with actionable information, companies can more effectively and efficiently market to customers, design and manufactureproducts that meet specific needs, increase revenue, streamline operations, forecast more accurately, and even better manage inventory to hold the line on related costs.But can your geschftsleben afford to take advantage of it?To successfully compete in todays marketplace, small geschftlicher umganges need the tools larger companies use. Of course, small businesses dont have all the resources of an enterprise-level corporation, like data scientists, analysts and researchers. However, there are many ways your small business can gather, analyze and make sense of the data you already have, as well as gain additional insights tohelp level the playing field.To that end, here are nine big data solutions for small busine sses.1. SASBeing a small business is no longer a limitation to obtaining market and business intelligence, according to SAS, a leader in business analytics software and services since 1976. SAS transforms your data into insights that help inform decision-making and give a fresh perspective on your business, whether your company is a small,midsize or large organization.Small and midsize businesses (SMBs) face the same challenges as large enterprises. SASseasy-to-use analytics, automated forecasting and data mining enable businesses without a lot of resources accomplish more with less. behauptung analytics help companies overcome challenges to grow and compete. SASsmessage to SMBs is simple Identify whats working. Fix what isnt. And discover new opportunities.Contact SAS for more detailsand pricing and to learn about free software trials.2. ClearStory DataAnalyzing complex business intelligence doesnt have to be rocket science. ClearStory Data offers advanced data mining and analytics tools that also present information in a simple, understandable way.ClearStory Data works by combining your businesss internal data with publicly available information to help you make better business decisions. These insights are displayed using the StoryBoard feature, which allows you to create graphs, storylines and interactive visuals from the dashboard. It also comes with collaboration features that enable team discussion. For instance, you cancommenton individual StoryBoards, much like you would on social media.In addition to business data, ClearStory Data can provide department-specific data, including absatzwirtschaft, sales, operations and customer analytics. The platform also covers a wide varietyof industries, such as retail, food and beverage, media and entertainment, financial services, manufacturing, consumer packaged goods, healthcare, and pharmaceuticals. Contact ClearStory Data for pricing information.3. KissmetricsLooking to increase your marketing ROI? Kissmetric s is a platform that enables you to understand, segment and engage your customers based on their behavior.With Kissmetrics, you can create, manage and automate the delivery of single-shot emails and ongoing email campaigns based on customer behavior. The platform measures campaign impact beyond opens and clicks. The company has also launched Kissmetrics for E-commerce, which is designed to increase Facebook and Instagram ROI, reduce cart abandonment rates, and drive more repeat purchases.Kissmetrics users can access web-based training and educational resources to improve marketing campaigns, including marketing webinars, how-to guides, articles and infographics. As part of onboarding, new users get a dedicated customer success rep for the first 60 days and strategic guidance to learn how to get the fruchtwein from the platform. Plans start at $500 per month.4. InsightSquaredWith InsightSquared, you dont have to waste time mining your own data and arduously analyzing it withone sprea dsheet after another. Instead, InsightSquared connects to popular business solutions you probably already use such as Salesforce, QuickBooks, Google Analytics and Zendesk to automatically gather data and extract actionable information.For instance, using data from CRMsoftware, InsightSquared can provide a wealth of sales intelligence, such as sales and pipeline forecasting, lead generation and tracking, profitability analysis, and activity monitoring. It can also help businesses discover trends, strengths and weaknesses, and sales team wins and losses.InsightSquareds suite of productsalso includes marketing, financial, staff and support analytics tools, as well as custom reporting to letyou slice and report data from any source in any way you choose. InsightSquared offers a free trial, and its service plans are modular and scalable. Contact InsightSquared for pricing.Editors note Looking for CRM software for your business? If youre looking for information to help you choose the on e thats right for you, use the questionnaire below to have our sister site, BuyerZone, provide you with information from vendors for free 5. Google AnalyticsYou dont need fancy, expensive software to begin gathering data. It can start with an asset you already have your website. Google Analytics, Googles free digital analytics platform, gives small businesses the tools to analyze website data from all touchpoints in one place.With Google Analytics, you can extract long-term data to reveal trends and other valuable information so youcan make wise, data-driven decisions. For instance, by tracking and analyzing visitor behavior such as where besucherzahlen is coming from, how audiences engage and how long visitors stay on a website (known as bounce rates) you can make better decisions when striving to meet your websites or online stores goals.You can alsoanalyzesocial media traffic, allowingyou to make changes to your social media marketing campaigns based on what is and isnt workin g. Studying mobile visitors can help you extract information about customers browsing your site ontheir mobile devices so you can provide a better mobile experience. Heres how to sign up for Google Analytics for your website.6. IBMWatson AnalyticsWhile many big data solutions are built for extremely knowledgeable data scientists and analysts, IBMs Watson Analytics makes advanced and predictive business analytics easily accessible to small businesses. The platform doesnt require any skills of using complex data mining and analysis systems,automatingthe process instead. This self-service analytics solution includes a suite of data access, refinement and warehousing services, giving you the tools to prepare and present data yourself in a simple and actionable way to guide decision-making.Unlike the manyanalytics solutions that focus on one area of business, Watson Analytics unifies all your data analysis projects into a single platform. Youcan useit for all types of data analysis, incl udingmarketing,sales, finance, human resources and other parts of your operations. Its natural languagetechnology helps businesses identify problems, recognize patterns and gain meaningful insights to answer key questions, like what ultimately drives sales, which deals are likely to closeand how to make employees happy. Contact IBM for pricing information.7. Canopy LabsBig data wont just help you make better business decisions it can help you predict the futuretoo. Canopy Labs, a customer analytics platform, uses customer behavior, sales trends and predictive behavioral models to extract valuable information for future marketing campaigns and to help you discover the most opportune product recommendations.One of Canopy Labsstandout features is the 360-degree Customer View, which shows comprehensive data about each individual custom. Its purpose is twofold.First, it reveals each customersstanding, such as lifetime value, loyalty and engagement level, purchase history, and email behav iorsthis shows which customers are profitable and worth reaching out to. Second, with this information, youcan better create personalized offers, track customer responses and launch improved outreach campaigns.Canopy Labs handles the complex, technical side of big data so all you have to focus on isyour customers. Theres a free trial to try out the service. Contact Canopy Labs for pricing plans.8. TranzlogicIts no secret that credit card transactions are chock-full of invaluable data. Although access was once limited to companies with significant resources, customer intelligence company Tranzlogic makes this information available to small businesses that lack the big business budget.Tranzlogic works with merchants and payment systems to extract and analyze proprietary data from credit card purchases. This information can then be used to measure sales performance, evaluate customers and customer segments, improve promotions and loyalty programs, launch more effective marketing campai gns, write better business plans, and perform other tasks that lead to smart business decisions. Moreover, Tranzlogic requires no tech smarts to get started. Its a turnkey program, meaning there is no installation or programming required. You simply log in to access your merchant portal. Contact Tranzlogic for pricing information.9. QualtricsIf you dont currently have any rich sources for data, conducting research may be the answer. Qualtrics lets businesses conduct a wide varietyof studies and surveys to gain quality insights fordata-driven decision-making. Furtherthan that, the company recently announced Qualtrics Experience Management (Qualtrics XM), four applications that allow users to improve and manage the experiences organizations provide to every stakeholder customers, employees, prospects,users,partners, suppliers, citizens, students and investors.Qualtrics XM helps organizations measure, prioritize and optimize the experiences they provide across the four foundational ex periences of business customer, employee, brand and product experience. Additionally, Qualtrics offers real-time insights, survey software, advertising testing, concept testing and market research programs. The company can also help conduct employee surveys, exit interviews and reviews. Contact Qualtrics to discuss pricing.Additional reporting by Sara Angeles. Pamela Oldham Professional writer and content strategist with strong experience in multiple writing disciplines and a background as a technology and healthcare marketing practitioner. 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